Development of Television Broadcasting Technologies

Digital Terrestrial Television Broadcasting (DTTB)

A report on the digital terrestrial television broadcasting system (ISDB-T: Integrated Services Digital Broadcasting-Terrestrial) was presented to the Minister of Post and Telecommunication by the Telecommunications Technology Council (TTC) in May 1999 after the largescale field trials conducted by the Association of Radio Industries and Businesses (ARIB). At the ITU-R Study Group 11 Meeting in...

Television Programs and Development of Moral Values

In this study, the relationship between the viewing of television programs (programs toward God, the lessons of the Quran, the Fath) in the fields of Tehran citizens to moral values (Faith, virtue, purification and self-purification, prayer, reading culture, integrity, justice-oriented, good relations with others) have been investigated. The statistical population of this research over 15 years...

Java Technologies in Broadcasting

The Internet, as a leading communication system, was – up to a few years ago – the only and ultimate channel for providing sophisticated data information services. Several internet technologies were developed and tested, leading to the introduction of new techniques for distributing data. Web technologies (e.g. Java, TCP/IP, XML and HTML) became the de-facto solutions for distributing data over...

Advertising Revenue Optimization in Live Television Broadcasting

In live broadcasting, the break lengths available for commercials may not always be fixed and known ex ante (e.g., strategic and injury time-outs are of variable duration in live sport transmissions). Because advertising represents a significant share of the broadcasters’ revenue, broadcasters actively manage that revenue by jointly optimizing their advertising sales and scheduling policies. We...

Competition, Regulation, and Performance in Television Broadcasting